Monthly Archives: May 2013

Making Marketing Readable Using Contrast

As designers, we must look at the effectiveness of the type or illustrations we’re presenting, but also the background it’s printed on. On the web, the background can take the form of colours and textures, but in the print world, … Continue reading

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You Are What They Read: The Importance of Readability in Marketing

From my perspective as a designer with over 30 years of experience, I’ve found that readability is not only a step towards better communication, it’s a fundamental part of visual communication. As we all know, the rules of design can … Continue reading

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