Monthly Archives: July 2013

How a Logo Refresh Can Increase Your Profits

Your logo and corporate identity are visual representations of your brand and how you want customers to perceive it. Every good business manager knows that businesses change, customers change, and what’s appealing to people also changes. It’s wise to think … Continue reading

Posted in Corporate Image, Marketing | Leave a comment

An Orderly Layout: Establishing Eyeflow for Design that Communicates

Last month, we wrote about making marketing readable using contrast, but even before people read text, layout instinctively draws the eye to text elements. A successful layout shows someone what’s most important to see or read, where to begin reading, … Continue reading

Posted in Marketing | Tagged , | Leave a comment