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Author Archives: Martin
Keeping Your Business on Track: Strategy, Content and Implementation
No two businesses are alike. Each enterprise has its own unique path of opportunity, challenge and reward ahead. The metaphor of a journey is particularly apt for entrepreneurs and internet businesses determined to survive and thrive today. The route to … Continue reading
Posted in Marketing, Planning
Tagged content, corporate strategy, implementation, marketing, planning
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Spam and Eggs
It’s a classic breakfast, but Spam and eggs is not particularly the tastiest nor the healthiest. Likewise, many people wake up to Spam and marketing emails every morning. And it’s not always a hit when unwanted Spam emails are on the … Continue reading
Posted in Corporate Image, Marketing
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The High Cost of a Failure to Communicate
We recently heard of a bad situation that might have been avoided if more attention had been paid to better communication. An associate was called in by their client’s marketing manager to help rescue a project that had gone far … Continue reading
Posted in Customer Relations
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Creating Transparency with Upfront Pricing Quotes
There are many reasons to be upfront about the pricing of your services. It will, for instance, let potential clients compare your services with other providers based on price, as well as other factors such as qualifications, services and suitability. … Continue reading
Posted in Customer Relations
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Is Your Business Card Opening Doors?
In the 19th century people used calling cards as a way of introducing themselves ahead of a personal visit. Typically, cards simply carried the name of the bearer, and meetings could be secured and arranged if the identity of the … Continue reading
Posted in Corporate Image, Meetings
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Consistency in Print — How to Get and Maintain It
Nothing speaks corporate image quite the way consistency does. We recognize it immediately in advertising everywhere — think of Bell. Every piece of material for this company — in print and on the web — subtly speaks the company name. … Continue reading
Posted in Corporate Image, Planning
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5 Tips to Lay Out Your Documents Like a Professional
From time to time I pick up a call from someone needing help to make their letters and documents look professional. Often all it takes are a few small “tricks” we as designers have learned and you can too. In this … Continue reading
Posted in Documents, Software
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Planning your Project: Are you Comparing Apples to Apples?
Do you have a design project in mind? Are you planning on getting competitive quotes? Be sure that your suppliers are quoting on the same job! Here are a few things to consider. One of the first steps you should take … Continue reading
Posted in Planning
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The Checklist: Never Too Much Information
Over the years, many of our clients have asked what information we need to help us provide accurate estimates. To help speed along your quote, we suggest putting together as much information as you can before sitting down with your designer. … Continue reading
Posted in Planning
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