Category Archives: Corporate Image

Posted on September 16, 2011 by Martin

Spam and Eggs

It’s a classic breakfast, but Spam and eggs is not particularly the tastiest nor the healthiest. Likewise, many people wake up to Spam and marketing emails every morning. And it’s not always a hit when unwanted Spam emails are on the … Continue reading →

Posted in Corporate Image, Marketing | Leave a comment
Posted on January 24, 2011 by Martin

Is Your Business Card Opening Doors?

In the 19th century people used calling cards as a way of introducing themselves ahead of a personal visit. Typically, cards simply carried the name of the bearer, and meetings could be secured and arranged if the identity of the … Continue reading →

Posted in Corporate Image, Meetings | Leave a comment
Posted on December 8, 2010 by Martin

Consistency in Print — How to Get and Maintain It

Nothing speaks corporate image quite the way consistency does. We recognize it immediately in advertising everywhere — think of Bell. Every piece of material for this company — in print and on the web — subtly speaks the company name. … Continue reading →

Posted in Corporate Image, Planning | Leave a comment