Category Archives: Corporate Image

When your unique idea has already been done

Say you’ve got an idea that seems fresh, unique, clever and original… you might find that it’s already been done. We’ve seen movies with similar themes (so-called “twin films”) come out nearly at the same time like when two movies … Continue reading

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The Story Behind Our Calendar for 2016, The Creative Year that Lies Ahead

For over 20 years we’ve been sending out our annual calendar to business partners, suppliers and friends with quotes and images we hope will make their year brighter. Over the past five years, we’ve collaborated with our photographer and friend … Continue reading

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What to do Before a Product Launch to Increase Your Odds of Success

Even the best product or service can go unnoticed if a company doesn’t put the necessary planning and resources into its launch. The term “soft launch” is used to describe where the company itself doesn’t make an effort to call attention to new products and services. … Continue reading

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How Education and Culture can Build Great Customer Relationships

The customer experience isn’t just about the sale transaction — it involves all interactions before, during and after the sale. Focusing too much on transactions can mean ignoring crucial aspects of the customer experience that help build customer relationships. Many … Continue reading

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What’s Your Brand’s Super Bowl Moment? Hint: It’s Probably Not the Super Bowl

The Super Bowl, American football’s biggest event, occurred earlier this month. However, it would be an understatement to say it is only a sporting event. As the largest spectator event in the U.S. and its ever-expanding audience, Super Bowl advertisements have become one of the most attractive … Continue reading

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How Your Brand’s Perceived Depends on Who You Associate With

As people, we’re often judged by the company we keep. Whether rightly or wrongly, the people we associate with indicate what sorts of people we are. And this psychology goes into corporate branding as well. The people and organizations you … Continue reading

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The Most Value Doesn’t Always Come From the Lowest Price

Some customers choose price over all other considerations. This is a fact. And it’s no less true in the marketing and communications field where some companies (like ours) provide a higher quality of work. When requesting competitive estimates, it is … Continue reading

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3 Pyramid Charts that Demystify Your Company’s Marketing Strategy (Part 1: The Brand Awareness Pyramid)

The pyramid is often the perfect metaphor for marketing. Rather than a top-weighted tower that stands precariously, a pyramid is built on a solid foundation that supports the other, higher sections of, in this case, marketing. The pyramid helps us … Continue reading

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3 Pyramid Charts that Demystify Your Company’s Marketing Strategy (Part 2: Moving up the Brand Loyalty Pyramid)

This is the second post is part of a Finesilver Design + Communications series on pyramid charts that help demystify your company’s marketing strategy. Read the earlier post on building brand awareness here. This post will focus on how brands can … Continue reading

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3 Pyramid Charts that Demystify Your Company’s Marketing Strategy (Part 3: Providing the Right Information at the Right Time)

This is the third and final part of our series in which we explain marketing strategy using various pyramid diagrams. The first post was about brand awareness; the second was about building trust and loyalty. This post is about providing the right … Continue reading

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