Category Archives: Customer Relations

Better Planning Starts with Getting to Know your Client

In one of our very first blog posts, we wrote about how answers to just a few key questions help us provide clients with quick and accurate estimates. More than that, talking to clients and understanding their needs results in … Continue reading

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The Story Behind Our Calendar for 2016, The Creative Year that Lies Ahead

For over 20 years we’ve been sending out our annual calendar to business partners, suppliers and friends with quotes and images we hope will make their year brighter. Over the past five years, we’ve collaborated with our photographer and friend … Continue reading

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Negotiating Creative Decisions with Clients Gracefully

At its best, design is a collaboration between the client and the designer. A crucial part of our design process is to understand the client, including their needs, their position in the industry and their target audience, in order to … Continue reading

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How Education and Culture can Build Great Customer Relationships

The customer experience isn’t just about the sale transaction — it involves all interactions before, during and after the sale. Focusing too much on transactions can mean ignoring crucial aspects of the customer experience that help build customer relationships. Many … Continue reading

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What Businesses Should Know About Canada’s Anti-Spam Law

As you may know, the Canadian government is implementing new rules to put the kibosh on unwanted emails. This is also requiring many organizations to take action to ensure their email newsletter complies with Canadian law. Canada’s Anti-Spam Legislation, or “CASL”, … Continue reading

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Why You Should Never Talk Down to Customers

When crafting a message — through design and words — we want more than anything for it to speak to people. People are more likely to respond well to messages that show respect for them and their needs, but also … Continue reading

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The High Cost of a Failure to Communicate

We recently heard of a bad situation that might have been avoided if more attention had been paid to better communication. An associate was called in by their client’s marketing manager to help rescue a project that had gone far … Continue reading

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Creating Transparency with Upfront Pricing Quotes

There are many reasons to be upfront about the pricing of your services. It will, for instance, let potential clients compare your services with other providers based on price, as well as other factors such as qualifications, services and suitability. … Continue reading

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