The Checklist: Never Too Much Information

Over the years, many of our clients have asked what information we need to help us provide accurate estimates. To help speed along your quote, we suggest putting together as much information as you can before sitting down with your designer.

In the following checklist, you’ll find the basic information every initial project brief should contain.

FDI Project Checklist:

  1. Project brief. This is the key information about your project.
    • What product or service is being promoted?
    • Who is your target market?
    • What are the benefits of your product or service?
    • What is the target market’s attitude toward your product or service?
    • Describe your channels of distribution.
    • What key message(s) do you wish to get across?
  2. Key contact names, numbers, and e‑mail addresses.
  3. Project deadline.
  4. Budget – if available.
  5. Competitor information.
  6. Available images if required – such as photographs, illustrations, or graphs/charts.
  7. Services required – such as design, copywriting, printing, website development, etc.

You can never start with too much information. The more we have up front, the better our team can cover all the basis both in quoting and guiding you towards the best decisions for your marketing campaign.

We hope you find this information useful in preparing your next project! We would love to have your ideas or feedback so please feel free to add your comments.

This entry was posted in Planning. Bookmark the permalink.

2 Responses to The Checklist: Never Too Much Information

  1. Colin Holbrow says:

    Impressive design and useful information Martin. This will help others better understand and more effectively create a “real” budget for projects.

  2. Martin says:

    Thank you very much Colin. Yes – we do like “real”. There is nothing that puts a project more at risk for all parties when due diligence isn’t done up front. A “real” marketing budget is always helpful for both client and vendor. I’ve been mentioning this over the years because it’s so important and it surprises me that this important step is still often missed. Colin, again thank you for your reply.

Leave a Comment