Monthly Archives: September 2013

Pareto’s Principle & Finding the Marketing that Gives You the Best Results

You may have heard of Pareto’s Principle, also known as the “80–20 Rule”. Named after Italian economist Vilfredo Pareto, who observed that 80% of Italy’s land was owned by 20% of the population, Pareto’s Principle posits that in many cases, … Continue reading

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