I really hope things are going smoothly early in 2014 and that the new year brings you great personal and professional success.
The new year gives us a great opportunity to think about past successes and consider how to make things better and our lives brighter.
Because we specialize in design and communication, I have a few quick questions for you to ask yourself that could help your organization communicate to clients in the new year.
Does your mission statement need an update?
A clear and concise mission statement gives you and your employees the direction and foundation necessary, as well as the inspiration, to move forward. It should plot your general direction. By reassessing what the company is today and what you hope it will achieve tomorrow is important to keep your company on track, and make sure business and marketing decisions serve the company’s goals.
Does your logo and branding represent the company you are in 2014?
Your business might not have the same team, focus, and target clients that it did when you started. Or you might have been focusing on your core business and satisfying clients — rather than tweaking your logo.
We completely understand.
But the fact remains that your logo and branding communicate a lot to potential clients and reflect on your business. A talented graphic designer is able to update your branding to show customers the type of organization you’ve created before you even have to say a word.
Are you effectively telling your story?
People love to hear stories, and stories help communicate ideas. By using real-world examples of how people have benefited from choosing your company, they can better understand the value you offer. One way to communicate this would be to ask your satisfied past clients to share their stories of positive experiences they’ve had with your company online. This helps consumers understand how your product or service fits into their story and their goals.
Who’s the right person to lead your (design and communication) charge in 2014?
As a manager, it’s important to delegate tasks to those who have the time and expertise to get things done. Someone at the company may be able to handle certain elements of a branding update in addition to his or her usual duties. But you may also find that you can hire an outside expert when you need additional help. For instance, a logo redesign, a major announcement or a new product launch can often be handled by a contractor whose specialty is in getting messages across to customers.
Whether you’re going in-house or to experts or a mix of both, assigning responsibilities and setting clear expectations is very important.
The new year is a great time to take a look at what your company is doing right, but also what can be improved.
Want help figuring out how to refresh your branding in 2014? Please feel free to give us a call!