Monthly Archives: March 2014

Posted on March 31, 2014 by Martin

3 Pyramid Charts that Demystify Your Company’s Marketing Strategy (Part 1: The Brand Awareness Pyramid)

The pyramid is often the perfect metaphor for marketing. Rather than a top-weighted tower that stands precariously, a pyramid is built on a solid foundation that supports the other, higher sections of, in this case, marketing. The pyramid helps us understand … Continue reading →

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Posted on March 31, 2014 by Martin

3 Pyramid Charts that Demystify Your Company’s Marketing Strategy (Part 2: Moving up the Brand Loyalty Pyramid)

This is the second post is part of a Finesilver Design + Communications series on pyramid charts that help demystify your company’s marketing strategy. Read the earlier post on building brand awareness here. This post will focus on how brands can … Continue reading →

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Posted on March 31, 2014 by Martin

3 Pyramid Charts that Demystify Your Company’s Marketing Strategy (Part 3: Providing the Right Information at the Right Time)

This is the third and final part of our series in which we explain marketing strategy using various pyramid diagrams. The first post was about brand awareness; the second was about building trust and loyalty. This post is about providing the right … Continue reading →

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