What Businesses Should Know About Canada’s Anti-Spam Law

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As you may know, the Canadian government is implementing new rules to put the kibosh on unwanted emails. This is also requiring many organizations to take action to ensure their email newsletter complies with Canadian law.

Canada’s Anti-Spam Legislation, or “CASL”, includes provisions that help ensure that recipients wanted the email messages they’re receiving, that they know who is sending the message, and that they can easily unsubscribe from future updates.

For the time being, many organizations are sending messages to their subscribers to get their express permission, often requiring them to click a link.

It’s a bit of a hassle, but it ultimately helps ensure that people are not being flooded by unwanted messages, and paying attention to emails they care about. And with email being one of the most powerful tools for marketing, that could help keep email an effective way of communicating with customers.

For more information our friends at digital marketing company Kobayashi Online wrote a detailed blog post on CASL compliance.

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