Author Archives: Martin

Made to Measure: The Advantage of Using a Marketing Firm with a Network of Freelance Specialists — an Agency Without Limits

When we first opened our studio in 1980 we believed even back then that the model that best suited our business and my beliefs was to have only a small core group of key people while having access to best … Continue reading

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Use a Design Template or Break the Mould?

There have been several online marketplaces that have sprung up to provide templates for things like brochures, email newsletters, flyers, logos and even websites. The idea is that you could buy a template and assets like images to make something … Continue reading

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When your unique idea has already been done

Say you’ve got an idea that seems fresh, unique, clever and original… you might find that it’s already been done. We’ve seen movies with similar themes (so-called “twin films”) come out nearly at the same time like when two movies about … Continue reading

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Better Planning Starts with Getting to Know your Client

In one of our very first blog posts, we wrote about how answers to just a few key questions help us provide clients with quick and accurate estimates. More than that, talking to clients and understanding their needs results in … Continue reading

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The Story Behind Our Calendar for 2016, The Creative Year that Lies Ahead

For over 20 years we’ve been sending out our annual calendar to business partners, suppliers and friends with quotes and images we hope will make their year brighter. Over the past five years, we’ve collaborated with our photographer and friend Kathryn … Continue reading

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Design Isn’t Just About How Something Looks, It’s Also How It Works

Design tools and technologies have made it easier for anyone to make things. Going far back in time, the invention of the printing led to the end of hand-crafted illuminated manuscripts. More recently, desktop publishing did away with manual typesetting. There … Continue reading

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Using the Power of Context in Real World Advertising

There’s a lot of hype around online “contextual advertising” these days. Basically, contextual advertising is when user data and algorithms are used to place online ads in front of a particular individual when and where they’re most likely to be contemplating a purchase. For … Continue reading

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Negotiating Creative Decisions with Clients Gracefully

At its best, design is a collaboration between the client and the designer. A crucial part of our design process is to understand the client, including their needs, their position in the industry and their target audience, in order to … Continue reading

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What to do Before a Product Launch to Increase Your Odds of Success

Even the best product or service can go unnoticed if a company doesn’t put the necessary planning and resources into its launch. The term “soft launch” is used to describe where the company itself doesn’t make an effort to call attention to new products and services. … Continue reading

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How Education and Culture can Build Great Customer Relationships

The customer experience isn’t just about the sale transaction — it involves all interactions before, during and after the sale. Focusing too much on transactions can mean ignoring crucial aspects of the customer experience that help build customer relationships. Many … Continue reading

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